How it works

01

You ask

You say what you need. We write it down properly.

You text in your own words. Raising a round, hiring a head of sales, selling a business, buying one, finding a co-founder, finding a customer. We write back within minutes.

We turn the message into a short brief: what you need, in what form, and any limits that matter, like size, stage, place, or timing. If something is unclear we ask one question.

A matchmaker on our team owns your search from here. AI helps with the legwork, and every judgment call stays with a person.

Brief Confirmed

Need: Lead investor for a seed round
Size: $3M, room for a strong second
Sector: Battery recycling, hardware
Where: US or Europe
By when: This quarter

Union asked

Do you need a lead, or would a strong second work too?

You said

A lead. A second would help after that.

02

We search

We look for people whose needs fit yours.

Union remembers what people in the network do and, for many of them, what they want right now.

Your brief is matched against that knowledge. Fit comes first: does this person do the thing you need, at the size you need, where you need it. Then recent intent: have they told us they want something like this. AI reads the whole network in seconds. A matchmaker reviews what it finds and cuts the list down.

The result is a short list. Five people who fit well are worth more than a hundred who might.

Shortlist 14 fit · 6 asked · 2 said yes

MR
Maya Reyes, Northwind Leads seed rounds in climate hardware. Three this year.
Said yes
JO
Jonah Okafor, Slate Ventures Led a battery seed in March. Wants a second look.
Said yes
Seed fund, Berlin Fits on stage and sector. Asked this morning.
Asked
Growth fund, New York Series B and later. Not this round.
Not a fit
Angel, San Francisco Wrote back last month about a similar deal.
No reply

03

We check interest

We ask the other person. They see your ask, not your name.

Union approaches the best fits one at a time. Each of them sees the shape of what you are looking for: the sector, the size, and what is being asked. Your name stays out of it.

Then she asks a plain question: do you want to meet this person. Some say yes, some say no, and some never answer. She works down the list until she has a real yes.

This is where the time goes. A good match usually takes hours to a few days. A rare one can take longer. We tell you where things stand while you wait.

Unionto a person who fits

Someone in the network is raising a $3M seed for a battery recycling company in the US. They want a lead who has done hardware before. Do you want to meet them?

Name shared after both say yes

Yes, introduce usNo thanks

04

Both say yes

When both sides say yes, you are introduced.

We come back to you with who said yes and why they fit. You decide. Nobody is introduced without saying yes first, and that applies to both of you, every time.

The introduction is one email or one text with both of you on it, and the context each side needs to start well. From there, the conversation is yours.

FromUnion

ToMaya Reyes, Dan Whitfield

SubjectIntro: Dan (Loop Materials) and Maya (Northwind)

Maya, meet Dan. Dan is raising a $3M seed for Loop Materials, which recovers lithium from spent EV batteries. You said you want to see hardware at seed, so here he is.

Dan, Maya leads seed rounds in climate hardware at Northwind and has led three this year. She asked to meet you.

I will leave you both to it.

05

Afterwards

We stay with you after the introduction.

We check in after the introduction and help when that is useful: a second name, a piece of context, a nudge when a thread has gone cold.

If the introduction turns into a transaction, we propose a fee and you agree to it before anything is owed. If it leads nowhere, nothing is owed. Either way, we learn from it for the next search.

Union Replies in minutes

Three weeks later

How did it go with Maya?

Term sheet on Friday. She is leading.

Good. Want a second name for the round? Jonah at Slate said yes as well.

Yes please.

What Union will not do

Share your name, or theirs, before both sides have said yes.
Broadcast your ask to the network. Union approaches specific people, one conversation at a time.
Send messages in your name. Union speaks as Union.
Charge for an ask, a search, or a yes that leads nowhere.

Questions people ask

Am I talking to a person or to software?

A person runs your search. Our matchmakers decide who fits, who gets asked, and which introductions are made. AI does the legwork for them: it searches the whole network in seconds, drafts messages, and keeps every thread on time. A person checks every introduction before it is made.

What kinds of asks work?

Anything where the right person makes the difference: investors, hires, buyers, sellers, partners, customers, advisors, and experts in a narrow field. If we do not think we can help, we say so early.

How long does it take?

We reply within minutes. A good introduction usually takes hours to a few days, because we wait for a real yes from the other side. Rare asks take longer, and we keep you posted.

Can I say no to a match?

Yes, and so can they. We bring you the person and the reason they fit. You decide whether to be introduced. A no is fine and costs nothing.

From one text to an introduction.